Hard Rock Café Enters the Gambling and Casino World

Hard Rock Café became known for their distinctly unique approach to ambiance in a restaurant environment. The desire to honor the world of music, from rock ‘n roll to heavy metal has been the name that has held them as one of the best investments in the country.

Never ones to sit around on their laurels during a slumping economy, Hard Rock Café is expanding into the world of gambling and casinos. They selection of locations for their new venture is as specific as all of the restaurants, because they want the Hard Rock Café to be an experience, not just another eatery on every corner. The intention is to study and understand the world of gaming so that they can pair the look and feel with the environment, but plans are also in consideration for global expansion.

Sources:
http://edition.cnn.com/2012/08/23/world/europe/hard-rock-cafe-ceo/index.html?hpt=ibu_c2

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